(photo credit: Dylan Johnson)
Living the life of a small business is daunting – odd hours and long days, many spent on-the-go and away from the office. Throw in working from the confines of a van and traveling from city-to-city, making your way across the country. Enter California-based rock band, The Colourist. A perfect example of an “on-the-go” small business.
There are aesthetic differences between the band and a brick-and-mortar business, but the principals are the same: Their album is their storefront, the listener’s first interaction with the brand. Their office space, a small rehearsal studio, and their band posters, marketing pieces designed to promote the band and their music, in cities from Seattle to Boston and everywhere in between.
While traveling for some is a time to relax, for The Colourist, business never stops. They are ingrained in every aspect of the business. Between travel, rehearsals and concerts, finding time to operate and market their business can become challenging. Easy, on-the-go solutions allow the band to focus on what they really love – the music.
Getting posters and flyers printed and delivered to the next venue is a priority for a band like The Colourist. Creating brand recognition among fans helps rise above the noise at major venues and music festivals. With a network of more than 1,800 FedEx Office locations, printing posters, flyers and other band materials straight from their mobile devices is as simple as an upload to the FedEx Office Mobile app, a few quick clicks, then hitting send to the nearest FedEx Office to the venue, this time, Austin, TX for FILTER Magazine’s Showdown at Cedar Street at South by Southwest.
As the tour van prepares to hit the road for one of the largest music festival s in the world, The Colourist rehearses the set in their small studio in California, taking a quick set break to coordinate posters for print and pick up at the Congress Avenue location in Austin. The artwork, designed by bassist Kollin Johannsen, is eye-catching and thoughtfully designed with input from all band members.
As the artwork rolls off the printer, the posters are carefully packaged and prepared for pickup along with thousands of projects sent in by other hopeful entrepreneurs, small business and bands.
Stay tuned to the Out of Office blog for exclusive video content from The Colourist at FILTER Magazine’s Showdown at Cedar Street in Austin. For more on The Colourist be sure to visit their website www.thecolouristmusic.com. And don’t forget to follow us on Twitter @FedExOffice and on Facebook at Facebook.com/FedExOffice for more behind-the-scenes content.
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